1. Communicate Your Mission
During the programming of your event, be specific and inspiring! Communicate your mission through guest speakers or a mission video and inspire your guests to give to your cause. Show them how their support makes an impact. Use a software platform that makes it easy to give, such as Text to Give end them a direct link to donate during the event. If you are holding a live auction, use an auction platform that has real time live auction bidding which creates that much needed competitive bidding and excitement of an auctioneer calling the auction!
2. Think About the Atmosphere of Your Fundraising Events
For a virtual event or hybrid event you are creating an experience for your donors on-screen and in the room. Make sure you have:
- Good lighting. Use light source in front and to your right and left that makes you and your guest speakers and auctioneer look great on camera.
- An uncluttered background (consider using a digital or physical back drop)
- Your camera positioned at a flattering level.
- A confidence monitor that allows your speakers to see what your virtual guests are seeing on their screens so they can follow along.
- A teleprompter to help your speakers stay on topic and quickly complete their presentations.
- Pre-recorded presentations to remove the stress of live presentations!
- An earpiece for your Emcee or Auctioneer so you can easily communicate with them during the presentations. Connecting key people through a conference call and wireless earphones makes this easy!
For a Hybrid Auction event you still want good camera position and lighting and all the other things above, but also consider the importance of staying on schedule. It is easy to get off track if the valet line is long, or dinner service is not quite ready. Do not let these things derail you. You need to start your programming on time, so you do not lose your virtual guests or frustrate them as they wait for your program to begin.
Help your virtual guests feel a part of the live event before your presentation begins. Have a screen rotating on the virtual live stream that showcases your sponsors and shows updated scoreboards for online donations and the online auction and other fundraising updates. You can sell sponsor ads to show during the pre-showtime. Show some inspiring videos to your virtual guests and include a countdown to the live presentation. See the example below.
You can show the same sponsor slideshow during your virtual event that you are showing during the live event. Sponsor logos can be showcased on the online auction platform and text messages can include sponsor names and websites.
Also be sure to include a paper program to give to your guests as they arrive and text a link to a digital program to your virtual guests. This can include the timeline for the night and all of your sponsor logos, as well as a link to mission and thank you videos!
3. Create Opportunities to Interact
Your in-person guests will be checking in, visiting the bar, viewing silent auction items and talking with other guests at your event. Virtual events do not naturally have this interaction between guests, but you can create it if you want to. Share your Facebook or Instagram accounts with guests and create a hashtag for your event. See this article on how to create a hashtag.
Allow guests to share pictures and post with the hashtag to track your social activity. You can even create a contest for the people who share photos with your hashtag. Each person’s name is entered into a drawing for a prize and the winner can be announced during your live presentation. This encourages participation in your virtual auction and spreads the word about your fundraiser via social media!
You might event hold a costume contest for those who dress according to your theme of your fundraiser. Have guests post pictures and give a prize to the winner be announced during the virtual live stream. Give a prize to an in-person guest and a virtual guest!
To make your virtual fundraising event seem more like an in-person event, look for opportunities for the audience to participate. Use our chat feature, which is part of our Livestream Service. Ask questions they can answer in the chat box and allow guests to comment.
As I mentioned above, allow virtual guests to join in with others to create a small party in someone’s home. Connect the parties via Zoom or other web conferencing software and allow them to talk and interact before your program begins.
4. Keep Your Fundraising Events Simple But Impactful
You can be innovative, creative, or funny, but you do not have to create the most elaborate virtual fundraising event ever to be successful.
Focus on communicating your mission, your needs, and your fundraising goals. Show mission videos, or testimonial videos and use a professional video production company to produce them if you can. These videos can be used on your website and on social media all year, so spread the cost between several initiatives to manage your budget. We can direct you to a several companies who produce compelling videos at competitive prices. You can also make your videos a bit more “homespun” by producing them on your own cell phone or video camera.
Remember, your virtual audience is comfortable at home, and their attention span may be shorter than it would be for an in-person event. Get right to the point, communicate what you need to, hold the live auction, and make the “ask” for donations. This is also great advice for an in-person event as well. Keep your presentation short and sweet!
5. Follow Up
What happens after your virtual, in person or hybrid fundraiser is just as important as what happens during the event. Before the event, make a concrete plan for what happens the day after the event.
- Post a recording of the event on your social media and send it out to your entire data base of supporters.
- Include links to donate with the recording of the event, so those who were not able to join the night of your fundraiser, can donate.
- You might consider leaving at least some of the online silent auction items open to allow those watching the recording to bid as well.
- Update everyone on your fundraising totals when you close bidding.
- Send out thank you letters or emails within a week of your event. Using auction management software makes this process easy since you can email guest receipts from the platform as well as donor thank you letters.